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Photoshop vs Compressor.io

Mickey Mouse


Original image at 360K


Compressed to 93.9K


Compressed to 47.9K

Notice Any Difference?

As to quality or clarity, do you see any difference between the three images of Mickey Mouse in the slider above? Your eyes may be better than mine, but I do not. It’s the same JPEG image, however the file sizes are different due to file compression or “optimization”.

As you can see, the original Mickey image weighs in at a hefty 360K. The image as compressed, thanks to Compressor.io is reduced by 74% to 93.9K. Compressed with Photoshop, the savings are even greater resulting in a file size of 47.9K for an 87% reduction.

Why is this important? Two main reasons:

  1. The smaller the file size, the faster your page will load. Nobody likes slow loading web pages!
  2. As to SEO, Google takes image optimization very seriously in page ranking. Read more here from Google: Optimize Images

While Photoshop is the clear winner vs Compressor.io, keep in mind, Compressor.io is a free online service and does a darn good job, quickly too. Photoshop will set you back close to $240 per year in Adobe’s Creative Cloud.

Of course, if you are a client, you won’t have to worry about this. Image optimization is included with every site I build. Just Call The WordPress Guy!


By | 2017-05-19T12:26:16+00:00 September 2nd, 2016|Uncategorized|Comments Off on Photoshop vs Compressor.io

Video Bloopers

Peyton on Sunday Morning

Posting video to your site is invaluable. Let’s face it, more people would rather watch than read. If you are producing and publishing your own videos be certain you have no visual mistakes.

Consider the video here, highly popular, for Direct TV featuring super stars Peyton Manning, Eli Manning and Lionel Richie. For the most part, it is well done, save one blooper! Notice closely when Peyton is “penciling in” Eli and licks his wrong finger to turn the pages of his calendar.

Mistakes like this will detract from your message and cost you in credibility!


By | 2017-05-19T12:26:16+00:00 September 1st, 2016|Uncategorized|Comments Off on Video Bloopers

WordPress 4.6 “Pepper”

WordPress 4.6 Pepper

Introducing WordPress 4.6

The new version 4.6 of WordPress, named “Pepper” in honor of jazz baritone saxophonist Park Frederick “Pepper” Adams III, is available for download or update!

Is this necessary? You bet!  Major updates to WordPress roll out once per year, and you need to take advantage of same. Why? Keeping your WordPress installation up to date is the most important part of managing any WordPress site. It will ensure that your site performs as efficiently as possible, and more importantly, it will keep on top of bug fixes and security patches. It’s one of the most effective methods for enhancing security against hackers.

IMPORTANT: Do not be tempted to click that “Update WordPress Now” button until you have backed up your site – your MySQL database and all site files including plugins! A full backup of your site is critical to protect your site’s integrity should something go wrong – and believe me, it happens!

If you are uncomfortable in performing site upgrades or backups, Just Call The WordPress Guy!

By | 2017-05-19T12:26:17+00:00 August 22nd, 2016|Uncategorized|Comments Off on WordPress 4.6 “Pepper”

Leverage Browser Caching

leverage browser caching

You can speed up delivery of your website by using the technique of leveraging browser caching. Leveraging the browser caching means that you can specify for how long your visitors’ browsers should cache your images, CSS, JS and flash files. However, if any of those resources is set, your server will notify the visitors browser and the cached content will be replaced with the new one. You can add the lines below to your .htaccess file in order to enable this technique:

<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access 1 year"
ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/gif "access 1 year"
ExpiresByType image/png "access 1 year"
ExpiresByType text/css "access 1 month"
ExpiresByType application/pdf "access 1 month"
ExpiresByType application/x-javascript "access 1 month"
ExpiresByType application/javascript "access 1 month"
ExpiresByType application/x-shockwave-flash "access 1 month"
ExpiresByType image/x-icon "access 1 year"
ExpiresDefault "access 2 days"

CAUTION: Errors in editing the .htaccess file can cause your site to go down. If in doubt, Just Call The WordPress Guy!

By | 2017-05-19T12:26:18+00:00 August 21st, 2016|Uncategorized|Comments Off on Leverage Browser Caching

gZip Compression

gZip Compression

Speed up your website using gZip compression. Huh, what’s that? Gzip is a method of compressing files (making them smaller) for faster network transfers. Compression allows your web server to provide smaller file sizes which load faster for your website users.

gZIP compression works for your images, CSS and JavaScript files. When using it, your web server will compress (like creating a ZIP file for example) this content before it’s transferred over the Internet to a user’s browser. The user’s browser then decompresses the content before rendering it. This significantly lowers the size of information that’s being transferred lowering the loading times of your pages. Voila! A faster loading site!

You can test your server to see if it is sending out compressed data by using this gZip tool: HTTP Compression Test

The easiest way to enable the gZIP compression for your images, CSS and JS files is to add these lines to your .htaccess file in the root WordPress folder:

AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript

CAUTION: Be careful when editing the .htaccess file. Mistakes here can take down your site! If unsure what to do, Just Call The WordPress Guy!

By | 2017-05-19T12:26:19+00:00 August 21st, 2016|Uncategorized|Comments Off on gZip Compression

The H1 Title Tag

hi title tag

Truth – The H1 title tag has little to no influence over your SEO.

What title tag you use to wrap your page or post headline, be it H1, H2, H3, H4 is strictly for styling purposes. Font styling and size is relevant only as a matter of preference and taste in presentation. There was a time when the title tag held some importance to SEO, now long gone as search engines are much smarter these days.

What is important is the content of your title. Make sure it affords a succinct description as to what the page is about and is relevant to the ensuing content. Never use more than one title or headline and keep it close to the top of the page.

By | 2017-05-19T12:26:19+00:00 August 15th, 2016|Uncategorized|Comments Off on The H1 Title Tag

WordPress Revisions

Database cleanup

Your WordPress database (the MySQL database required of all WordPress sites) can become cluttered, unorganized, massive and cause your site to slow down or cease to display. Take corrective action!

WordPress automatically saves revisions of your posts and pages every time you make a change to same and save. This is a good thing, should you ever need to go back to an earlier version of your post or page to restore. (Your Internet connection craps out, the power goes out, etc.).

The “price” for this feature is unnecessary bloat to your database. I’ve seen sites with revisions to individual posts or pages numbering in the hundreds and over the course of years! Think about it, how many copies of your revised post or page do you really need? I’d say somewhere to none to nowhere more than your last one or two – at most!

Working on your MySQL database files is ill-advised for the uninitiated. A simpler and safer solution is to install and use the WordPress plugin: Optimize Database. Easy to use, safe, and yes, I do use this plugin myself!

By | 2017-05-19T12:26:19+00:00 August 13th, 2016|Uncategorized|Comments Off on WordPress Revisions

SEO Myths

SEO Myths

Intended to be a continuing series here at The WordPress Guy, this is Myth #1:

MYTH: Creating “Microsites” and using other domains I own that link or redirect back to my site will help my SEO.

Adding “microsites” and/or linking your owned “parked domains” will do very little to nothing for your SEO.

Search engines are pretty smart these days, smart enough to know who the registrant is for a domain and can see if it’s the same person as your primary domain. Changing or hiding domain registration may not work and can get you labeled as a spammer and blacklisted from search engines.


TRUTH: Regularly add meaningful and relevant content to your site. It’s how you get to the top!

By | 2017-05-19T12:26:20+00:00 August 12th, 2016|Uncategorized|Comments Off on SEO Myths

The Alt Image Tag

use alt text tags with images

Alt Text – What is it?

When it comes to SEO, alt text or alternative text helps search engines understand what your image is about. Because Google places a relatively high value on alt texts, you should get in the habit of always including same. See the Google article: Image Publishing Guidelines.

With image search, just as with web search, Google’s goal is to provide the best and most relevant search results to our users. Following best practices will increase the likelihood that your images will be returned in those search results.

How it’s done…

Watch my brief video tutorial to the right.


As I say, “We’ve got a plugin for that”. Check out “SEO Friendly Images” HERE. According to the plugin author Chris Alhambra; “The plugin automatically adds “ALT tags” to all images on your site, that do not have a manually set ALT tags, using a smart scan for the best SEO optimization.”

Slick! I’ve not used this plugin as I prefer to follow convention. But, if you are looking for a time saver, this may be it.
– Fred Sessoms

By | 2017-05-19T12:26:20+00:00 August 12th, 2016|Uncategorized|Comments Off on The Alt Image Tag

Time Saver

Time Saver

Michael Phelps takes his 19th Olympic gold

Michael Phelps won the 19th gold medal of his Olympic swimming career on Sunday after helping the U.S. men’s team to victory in the 4×100 metres freestyle relay. The 31-year-old, making his first competitive appearance in the pool at his fifth Games after sitting out the heats, now has an unprecedented 23 medals with two silvers and two bronzes filling out his tally.

I created the above in under two seconds with Embedly! It’s simple. Sign up for an account, enter a link to any content on the web, and Embedly will generate a script (they call “cards”) to copy and paste to your page or post. There are options to include social sharing buttons, SEO (block quotes rather than simple tags), dark or light styling, image options, and sizing options (responsive or custom).

Embedly offers a most generous free plan and their are premium plans providing more features such as analytics and promotion tools. There is a WordPress plugin available HERE which I have not tested. I’m happy enough to login to my Embedly dashboard to generate the scripts.


Medium has acquired embedding service provider Embed.ly

Blogging platform provider Medium (A Medium Corporation) has acquired Embed.ly, Inc., a company that as its name may suggest offers a service that makes it easy for publishers to embed third party content, for an undisclosed sum.

By | 2017-05-19T12:26:20+00:00 August 8th, 2016|Uncategorized|Comments Off on Time Saver